We’re excited to share that True Story, a specialist retail agency based in Nottingham, UK, is now part of Ride Shotgun.
The acquisition brings 25 retail experts into the team, strengthening our presence and giving a major boost to our global growth plans.
It marks a major step in our continued growth. Our global team spans the UK, US, Europe, and Asia, with 190 specialists working together to deliver truly joined-up thinking across markets.
This move reinforces who we are: a purpose-built marketing agency designed to deliver Joined Up Brand Journeys across strategy, creative and production, at speed and at scale.
True Story’s deep experience in B2C retail adds even more firepower to the team. From reimagining Boots’ (part of Walgreen Boots Alliance) brand identity, to transforming Pets at Home’s in-store experience, to launching a new category for Jolly Rancher, they bring proven, high-impact retail thinking to the table.
Together, we’re pushing further combining strategic clarity with standout creative and seamless delivery, from retail to real-time.
